Lots of folks have been turning lots of things into games -- now making websites is a game at DevHub. Points, evolving "devatars", the whole "app as game" deal. Check the site here, and read a TechCrunch article about it here.
DevHub cofounder Mark Michael wrote me a nice note, saying my DICE talk helped inspire the implementation -- very flattering! Here's hoping it's a success, because, man, building websites is kinda boring.
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