Virgin HealthMiles is a system that companies can purchase, that gives points and rewards to employees who exhibit healthy activities via digital pedometers. What can I say that this corporate website doesn't already say? Like:
Virgin HealthMiles’ Pay-for-Prevention™ model creates a culture of  prevention that not only rewards the notion of personal responsibility  in adopting the right behaviors, but aligns your company interests with  those of your employees to drive down lifestyle-related health care and  productivity costs. This approach demonstrates true proof of performance  with validated activity and health data, enabling you to ensure rewards  are earned for actual performance. Your company also benefits from  real-time reporting, which details measurable improvements in the health  of your workforce and the impact of your overall wellness strategy.
 Thanks corporate website! But what rewards do my employees get?
Your employees will earn points – we call them HealthMiles – for  increasing their daily activity and reaching key milestones. As their  HealthMiles accumulate, they’ll proceed through a series of five  predetermined levels. Every program is different, but if your  organization would like to offer incentives to your employees, levels  are the milestones at which cash incentives are awarded. 
Do I have to give them cash?
Many organizations choose to implement our HealthCash system that allows  employees to earn gift cards to major retailers, or cash to spend as  they choose. If you’d prefer to offer health insurance premium  discounts, HSA credits, something else or nothing at all, we’ll work  with you to design a program that motivates your employees as  effectively as possible and as you deem appropriate.
Am I doing this because I'm an awesome boss? No way! I'm doing it to save myself money! Check out the calculator on the front page that tells how much I'll save by manipulating my employees into good health!
 
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