Playful Recycling

Can recycling be fun? The folks at the Coca-Cola Company seem to think so. To encourage recycling in parts of the world with little awareness of its benefits, Cola-Cola introduced an arcade game powered not by tokens nor money, but by plastic Coke bottles. Just pop an empty bottle into the uniquely designed slot and earn your chance to play the Pong-like game on the machine.

Known as the "Happiness Arcade," this game was on display in six different parts of Dhaka, Bangladesh over a six-day period. Watch the awesome reactions of some of the players in this video.

What do you think? Can playful recycling lead to broader awareness and higher rates of participation?