What do you think? Do people play games to escape their own reality? Or will they embrace the idea of creating a game world based on their own lives?
Jul 3, 2013
The "Wright" Way to Gamify Your Life
In a recent interview, Will Wright, creator of Electronic Arts' SimCity and The Sims, explored the idea of constructing a game that connects people to the gameplay of their lives, rather than to fictitious or virtual worlds. Wright explains that he is "extremely interested in making games where reality is the playing field."
Jun 28, 2013
Goodbye Gamification, Hello Gumification!
Interested in learning more? Read on.
Mar 1, 2013
Chok! Chok! Chok!
Leave it to master marketer Coca-Cola to create the first ever interactive television/mobile promotion that successfully uses game mechanics to reach its audience. Mobile users were instructed to download an app to their phones. Then at an appointed time, a Coca-Cola commercial aired on television, prompting people to race for their device to "chok," or frantically shake it, for a chance to win instant prizes. The app was downloaded 380,000 times in the first month alone and nine million people saw the ad, proving yet again that games can be a fun and powerful motivator.
Read more about this amazing marketing campaign.
Read more about this amazing marketing campaign.
Jan 14, 2013
Paper Tab
Tablets will get thinner and cheaper... until this happens:
It's a big question -- how cheap will they get? Can you imagine having a stack of fifty battery powered sheets of paper? It will probably happen, probably by 2030, if I had to guess.
It's a big question -- how cheap will they get? Can you imagine having a stack of fifty battery powered sheets of paper? It will probably happen, probably by 2030, if I had to guess.
Jan 13, 2013
Microsoft Illumiroom
Ray Bradbury presents: The Xbox 451!
In the long term, consoles will find it more and more necessary to be deeply immersive, and this system does that by involving your peripheral vision, which is important because peripheral vision is what the brain uses to give you a feeling of motion. Described in some detail by Ray Bradbury in Fahrenheit 451, this has been used in the CAVE attractions at DisneyQuest to great effect -- and at last it may be coming to the home. Choosing to burn all your books is optional -- for now.
In the long term, consoles will find it more and more necessary to be deeply immersive, and this system does that by involving your peripheral vision, which is important because peripheral vision is what the brain uses to give you a feeling of motion. Described in some detail by Ray Bradbury in Fahrenheit 451, this has been used in the CAVE attractions at DisneyQuest to great effect -- and at last it may be coming to the home. Choosing to burn all your books is optional -- for now.
Jan 11, 2013
"My Brain is Busy...Call Back Later"
Developed in a mere 26 hours at a hackathon sponsored by AT&T, the app Good Times takes call management to a whole new level. By tapping into brain waves, the app can determine whether or not it is a good time for the user to make or take a phone call. If the user is concentrating or agitated, the app can detect the increased brain activity, and in turn, provide the caller with a message to try again later. When the user is relaxed, the system lets the call through. Read more about it here.
The app's creator sees many applications for this technology beyond call screening. He suggests it could be used to change the music on your player based on your mood. Or it could automatically switch the television channel if you were bored.
What other applications can you see for this technology?
Jan 9, 2013
Put a Fork in It!
The new year has arrived, and many have turned their thoughts to fulfilling new year's resolutions. For some, losing weight is top of the list. A French company HAPIlabs has developed a new technology to aid in this pursuit.
Called the HAPIfork, this electronic fork monitors your eating habits. The company contends that weight gain can be caused by eating too fast. This "smart fork" alerts you when you are eating too quickly. It also measures every meal and tracks it via an app on your phone. The Verge saw this fork at CES 2013 and reports on it here.
A special thanks to Scott Landsman for pointing out this new gadget!
Called the HAPIfork, this electronic fork monitors your eating habits. The company contends that weight gain can be caused by eating too fast. This "smart fork" alerts you when you are eating too quickly. It also measures every meal and tracks it via an app on your phone. The Verge saw this fork at CES 2013 and reports on it here.
A special thanks to Scott Landsman for pointing out this new gadget!
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