May 24, 2010

Zynga / 7-11 Buy Earn Play!

Get points in Farmville and Mafia Wars for buying Slurpees at 7-11! Drink in the delicious, delicious Gamepocalypse!


  1. And this may be in another comment area I haven't read yet, but do you thinking you publicly discussing this as much as you have and with it being a "Ted Talk" may have given some of these companies ideas. I'm just wondering if your innovative thinking and foresight on the situation weren't catalyst for things like "Starbucks & Foursquare" or "7-11 & Zynga"?

  2. When I gave that talk, it was to 200 people, and I had no idea anyone would watch the video! I mean, I've given dozens of talks, and this was the first one anyone ever put on the web. As to whether the talk influenced these things, it's hard to say -- I think it was all happening anyway. But it's hard to know. It's important to talk about this stuff, though, so that it doesn't sneak up on us -- at the very least, we can see it coming.