Mar 4, 2010
After seeing my DICE talk, Shane Langnes sent me this cool video.
I find it very thought provoking -- it implies we will have a future where we will have an option to save money by choosing to view ads. I often wonder about this structure. We kind of have it now -- Pay movie channels with no commercials and "free" ones with commercials. But we do not yet have two options with the same brand ... HBO with ads, and HBO without. It may be that there is something in us that does not like to make this choice... I cannot think of a single successful product where you have the choice of paying your way out of having to encounter ads. Can anyone else think of one?