Jul 25, 2010
MoLo Rewards work? Attach an RFID tag to the back of your mobile phone, and poof! You can get rewards, coupons, deals, and participate in a treasure hunt! Rack up MoLo points, and cash them in with the loyalty catalog... Like, say, a 55 inch HDTV, for only 3,900,000 MoLo points! Hmm... let's see... a $10 Amazon gift card is 10,000 points... so each MoLo point is about a mil. Anyway, there are lots of companies trying to turn shopping into games -- but this RFID angle is certainly a new one! It certainly gets high marks for needing low effort for the consumer -- just tap your phone on the counter when you buy something. The Gamepocalypse just got one day closer!