Advances in technology will soon make all of life a game. Or has it happened already?
Jul 18, 2010
Sunday Scavenger Hunt
This is going to sound dumb. But you know when you get the Sunday paper, and you want to find the Parade Magazine, or the coupons, or the comics, and you have to hunt through all those ad inserts to find what you want? That's really a game -- a kind of crummy game, but a game nonetheless. And I mention it because I think it is very much a good analogy for many of the future advergames we are going to see -- "hey, we have something you want -- just dig through these ads to get it!"